There are times when necessity outweighs tradition.
We've worked with a lot of owners who hesitate to change parts of the business because change feels risky. Fair. If something has been working, it's hard to mess with it. The problem is that what worked five years ago doesn't always get you where you need to go next.
Staying current online is hard when you're busy running the shop. But if people can't find you, or can't tell what you do, they move on. That's not a strategy problem. That's just how people look things up now.
A website is how people who don't already know you find you. It also lets you control the story: hours, services, why you're worth calling. Not whatever a review or a Facebook post happens to say.
Updating how you show up online isn't abandoning what worked. It's making sure the next customer can still find you.
Don't be afraid to drop marketing habits that stopped working. The businesses that stay visible are the ones that keep the site honest and current.