Journal

Thoughts from the studio

Notes on building things that last. From the road, the shop floor, and the studio.

Get Out of Your Shell

There are times when necessity outweighs tradition.…

Out with the Old

A lot of good businesses had a website built for them at some point. Then they never touched it again.…

Go Against the Grain

Camouflage exists to conceal. Animals use it. People use it. A lot of websites use it too.…

Distractions Waste Energy

People have better things to do than hunt through a website. The last thing a visitor wants is to get slowed down by stuff that doesn't help them do what they came to do.…

Time is of the essence

People decide fast. Often in a few seconds of landing on a site.…

No Vision? No Problem

A lot of businesses are frustrated with their current website and still don't know what they want from a new one.…