ServicesBranding
Brand that earnstrust beforethe first call.
A logo is not a brand. We build identity and strategy with your website so everything someone sees feels like the same business.
How we do it
Identity that holds up in public
Identity that works in the real world
Your brand shows up on a phone, a storefront, a truck door, and a Google result. We design for those moments so the mark is clear, usable, and easy to recognize, not only something that looks good on paper.
Strategy and visuals together
We start with how you want to be understood, then turn that into type, color, imagery, and voice. When the website and brand are built together, they match.
Guidelines you can use
You leave with a system your team can apply, structured enough that they can post, print, and sign things on their own.
Logo
Glow on dark only. Contours off below 48px.
Color
Forest, lichen, mist. Mark is lichen on light, mist on dark.
Type
Lora Medium Italic, lowercase, no tracking.
Pattern
Lockups
Glow on dark
Color
Forest
Lichen
Mist
Type
wild network
Lora · Medium italic · lowercase
On dark
Lockup
What you get
What's included
- Brand strategy & positioning
- Logo & visual identity
- Color, type & design systems
- Brand guidelines
- Website alignment
- Launch assets for day one
Process
Hand it off so you can get back to business.
- 01
Hand it off
Tell us how you want to be understood. We learn the business, the audience, and where the brand shows up today.
- 02
Find the mark
Direction first, then the system: type, color, imagery, and voice. You see options that work on a phone and a truck door.
- 03
Build the system
Logo, guidelines, and the pieces your team will actually use, structured enough to stay consistent on their own.
- 04
You keep going
The identity is yours. We stay close when the website, packaging, or next campaign needs the same hand.
A few questions
Yes. It works best when identity and site are planned together.
We can refine what you have, build a fuller system around it, or start fresh if the current mark is holding the business back.
We build identity systems for how the brand shows up on the site and in day-to-day stuff, not a single file export.